Mark Randall, a designer, a principal, and changing the world through designs, came to visit us in our very own St. Cloud State.
On March 17th Mark Randall presented a talk in which he described his designs and his thought towards the designs. As art students some of us go hyper with it, some think way too much, while some can create a master piece. Its about understanding our relation with the work we do, it then starts to find its purpose.
Part I: Design Ignites Change
One is the most powerful number. Its the first value. One person can definitely make a difference. Mark Randall started his presentation with this slide. A very effective way to keep people thinking and focused at the same time.
Our Instructor Keith Christensen and Mark Randall.
1964 brought about the era that has brought a lot of changes in America and all around the world. Time changes and ideas about the world too. Designs brought DADA, and now it should at-least bring few smiles, hope and some REAL good change.
This, A Manifesto: And I Quote:
"By far the greatest time and effort of those working in the advertising industry are wasted on these trivial purpose, which contribute little or nothing to our national prosperity.
I am very sure everyone who is or isn't in designing know President Barack Obama on the poster. I am also sure not everyone could tell why this poster has weird color. It symbolizes, progress, hope and change. It makes sense why this event of a random person holding up that poster is part of his presentation.
Charity Water is a non-profit organization who bring clean and safe drinking water to developing countries. A group of very smart people got together and thought of providing clean drinking water and designs were the tools to dig that water up from the earth. Sending this message is a combined effort of other involved people including Mark Randall and Charity Water found Scott Harrison.
World Studios:
Brain: client based, marketing, design+program, services
Heart: collaborative social impact projects
The Urban Forest Projected is a series of project. It takes part in different cities of the world. This project was initially started by Worldstudio in the fall of 2006. The project was a much success.
As for the matter of sustainability the banners created were recycled to make unique projects. They were auctioned to raise money. This helped them help around other non-profit organizations.
Design Ignites Change. I saw a patter my brother designed way back when I was only 7. I just had to be able to draw like that; today here I am a majoring in Graphic Design.
We had to draw, make poster, collages every month as students to hang on our classrooms since our 5th to 10th grade. It provided rivalry with other class sections while letting everyone share different messages among thousands of students.
Part II: Brand Identity System
Our project is based on Brand Identity System. The knowledge of it, and the use of it are two very important things that we learnt in this period. While for our project we worked on a project organized by Minnesota Campus Compact with the sponsorship by State Farms Insurance Company. This project was based on not using cells phones while driving or promoting safe driving habits. We were to design our own Identity System representing the brief 'Driving The Message Home.'
As a part of his visit, Guest Speaker Mark Randall gave us a workshop time. Using this opportunity I have used this chance to make Mark Randall an advocate for this project.
Another Design that speak aloud.
Support Earthquake Reconstruction in Haiti was a message everyone in the world have heard. We all know the incident and how the world acted quickly to help and support them.
Visionary: Future change, these aren't just words. They are green light to move ahead. Provide a helping hand, and need you will for sure get one. A positive miracle needs a positive choice and a positive movement.
Traditional client services:
Non-profit, Civic, Corporate CSR.
They sound like few of the steps to helping and dealing with people you are associated with.
Sappi's Ideas that Matter: provides people with chance to make a chance in the world with their art, promoting influence and giving them a chance to with a huge sum of grant.
"Today, meaningful work is creating impact ... what will you do tomorrow ... start thinking" ... (sappi)
Started By Pepsi in 2010, The Pepsi Refresh Project. This project has promoted a large number of people and community and non-profit organizations to share messages that make positive impact to the community, world and health.
During his after presentation meeting, he had us learn this much for sure. If you want to make a change start local. I could say its like lifting weights but, anyways ... Small acts inspire big ideas.
The workshop process:
- class discussion
- discuss local issues
- create a concept
- communication plan
- budget
- presentation.
March 18th, Our workshop day.
Issue: What are some of the problems facing your community?
Concept: come up with some ideas that address your issue.
Communication: How are you going to execute your project?
Budget: How are you going to found your project?
Our friend Will, speaking out for his group. He was explaining to the class about disrupting boredom, about budget plans. Their topic was STUFF.
"We are students interested in conglomerated involvement."
We are people not beer cans.
Raising awareness of our safety in comparison to our reputation.
The use of 'buzzed light' pictures is a very clever gesture.
Our group of five sat down and agreed to point out an issue that is dear to us. Our issues was cleaning up St. Cloud's downtown. Getting read of trash, cigarette butts, and especially the cracked bottles from the FUN streets. Barefoot Downtown was the name of our project where we'd all get together and share our time volunteering, to keep the parts of city clean. It's be fun and is easy to follow annually. Getting people together with adds and flyers, sponsorship with downtown based businesses, city and non-profit organizations. It's simple and feels good.
St. Cloud Pedestrian Awareness:
"immediate goals include:
- defining bike riding rules
- encouraging pedestrians to give their full attention when crossing roads
- cars to come to full stop around cross walks
- empathy respect between pedestrians, wheelers and bikes
- vehicle taking cross-walking time is not an excuse to breaking the laws.
After a full 3 hours of handling matters and presenting our cases in the class we felt very delighted in learning something we notice but to not tackle. This workshop was definitely worth it. The best part, was Mark Randall giving us an open invitation to his office in NY.
Videos:
Blog: Worldstudio: http://blog.worldstudioinc.com/about/
Thank you for your time. I hope this blog was somehow meaningful as well as helpful. I guess I can say I design in my blogs, and hope this will make an impact someday.
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